Navigate Your Toughest Marketing Challenges

Built on Decades of
Marketing Leadership

When marketing organizations face leadership gaps, challenges with their agency partnerships, a need for reviewing marketplace capabilities, an expert to optimize team structures and ways of working, expertise in agency transitions, or marketing operations complexity, they need someone who has already solved those problems at scale. That is the foundation Knecht Solutions was built on.

Before launching Knecht Solutions in May 2024, Karla Knecht spent over 29 years at Starcom, a Publicis Media agency, rising to Chief Operating Officer for Starcom US and Chief Client Officer overseeing more than half of their US revenue. She led teams across CPG, pharmaceutical, retail, entertainment, insurance, and restaurants, managing relationships with notable clients including Allstate, Novartis, Mars-Wrigley, Lowe's, Delta Air Lines, ESPN, Applebee's, Alcon, Blue Cross Blue Shield, Olive Garden, Wingstop, and Grupo Bimbo. She was an operational expert onboarding global businesses with seamless execution. She led the Starcom US data and analytics practice, educating clients on the dynamic infusion of data into the marketing ecosystem and ensuring the right measurement framework to deliver effective ROI for their business.

In the early days of digital marketing, Karla pioneered Keebler's first digital initiative, positioned Applebee's as a first mover in addressable TV, led National and franchise media strategy for Applebee's, and developed Allstate's cross-channel attribution test linking transaction data to media exposure.

She is known as a master of collaboration, helping brands and agencies with interim leadership, agency reviews, agency transitions, organizational improvements, procurement optimization, and thought leadership, bringing the same rigor and results that defined her agency career.

Through her consultancy, she recently held the fractional CMO role at MassMedia and has been partnering with Wendy's in the US, assessing and onboarding a new media partner, optimizing their internal ways of working, and evaluating Market Mix Model providers.